May 27th-29th | Omaha, NE

THE ROI OF WHY CONFERENCE

The Future of Business Belongs to Purpose-Driven Leaders.
Where impact and performance finally align.

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THIS ISN'T A CONFERENCE. IT'S A TURNING POINT.

ROI of Why 2026 brings together leaders who believe business can—and must—be a force for good. Not someday. Now. Connect with people building with purpose, scaling with integrity, and proving that profit follows meaning. This is where your “why” becomes your growth strategy.

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THE REAL OPPORTUNITY

The Real Opportunity Isn’t Growth.

It’s Who You Become as You Grow.

You’re here to build something that matters.

Something that creates value—not just for shareholders, but for people, communities, and the world around you.

And yet, most paths to growth ask you to compromise what matters most.

Move faster. Push harder. Optimize everything.

But what if the real opportunity isn’t doing more…

It’s becoming more.

THE AWAKENING

A Different Way to Lead. A Different Way to Grow.

What if purpose didn’t compete with performance—but powered it? At ROI of Why, you’ll experience a different paradigm: Leadership that begins from within and growth driven by alignment, not force. This isn’t about fixing your business or career. It’s about expanding what’s possible. This is where conscious leaders are formed— and conscious companies are built.

DON'T COME TO ROI OF WHY FOR ANSWERS

COME TO REMEMBER WHAT YOU ALREADY KNOW
AND HAVE THE COURAGE TO BUILD FROM IT

STEP INTO THE ROOM

WHO YOU’LL BE IN THE ROOM WITH

There’s something powerful about being surrounded by people who see the world the way you do. If you see yourself here, you’ll know you belong.

This is our core audience—leaders who are actively building and scaling companies and are committed to aligning purpose and performance. These individuals believe business can—and must—be a force for good, and they seek to lead with greater clarity, intention, and impact.

Senior leaders within growing companies, particularly those responsible for key functional areas such as operations, people/HR, marketing, sales, and finance. These individuals translate vision into execution and shape the culture that drives long-term success.

Typically in their 20s and 30s, these individuals are stepping into leadership within organizations. They may not yet sit on a formal leadership team, but they are on that path. We believe this is one of our greatest opportunities—to help shape a better future by developing conscious leaders before they fully step into positions of power and influence.

Leaders who serve their communities through nonprofit, civic, and mission-driven work. These individuals play a vital role in shaping society, and we believe meaningful change happens when business and community leadership come together. This audience brings an essential perspective to the conversation around impact, equity, and long-term value creation.

A curated group of voices who serve this ecosystem—working alongside CEOs and leadership teams to guide growth, culture, and transformation. Most will find strong alignment—and a true sense of community—within this gathering.

Students who are eager to learn, grow, and explore what purposeful leadership looks like. Through the support of our sponsors, we are providing scholarships for dozens of students to attend. While this audience may be at the beginning of their journey, it reflects our commitment to investing in the next generation of leaders who will shape the future of business.

WHAT HAPPENS WHEN THE RIGHT PEOPLE GET IN THE ROOM?

ROI of Why 2026, is not about tactics or trends—it's about transformation. You're stepping into a new understanding of what business can be when it's aligned with purpose, people and impact. You'll experience:

Clarity of purpose — so your work becomes part of something bigger than yourself.
Leadership from within — grounded in authenticity, empathy and courage.
Business as a force for good — creating value not just for shareholders, but for all stakeholders.
Connection with like-minded leaders — who are committed to building companies that elevate humanity.
A renewed sense of possibility — for what your business, career and your life can become.

Learn From Leaders Who Are Actually Doing the Work

These aren’t theorists. They’re builders. CEOs, founders, and movement leaders who are actively scaling purpose-driven organizations—and sharing what’s working in real time. No fluff. No recycled frameworks. Just real insight from people walking the path.

MEET OUR FACULTY

HEAR DIRECTLY FROM PAST ATTENDEES

Real stories from real people—founders, leaders, and changemakers who left inspired, connected, and ready to lead with purpose.

YOU'LL KNOW WITHIN 5 MINUTES YOU'RE IN THE RIGHT ROOM

Making connections at ROI of Why isn’t an afterthought—it’s part of the transformation.

This is where real relationships are built:

The conversations are different here.

People speak with honesty.

They care about impact and performance.

They’re not posturing—they’re building.

And you’ll feel it immediately.

The Changemaker Dinner (tickets sold separately):

An intimate high-trust experience designed for deeper conversation, meaningful connection, and unexpected collaboration.

EXPLORE TRAVEL & STAY OPTIONS

WHAT ROI REALLY MEANS

ROI is more than just numbers—it’s an opportunity to rethink growth through purpose and connection. You’ll gain practical strategies to align your team, communicate your impact, and build meaningful relationships with industry leaders and peers. This isn’t a sales pitch, a generic marketing workshop, or a one-off event—ROI is about creating real, lasting impact that extends beyond the conference.

WHAT THE ROI OF WHY ISN'T

❌ Return on Investment

❌ Scaling Fast

❌ Customer Acquisition

❌ Transactional Leadership

❌ Optimization

WHAT THE ROI OF WHY IS

✅ Return on Impact

✅ Growing with Intention

✅ Community Building

✅ Transformational Leadership

✅ Alignment

ROI OF WHY HOSTS

These purpose-driven organizations stand behind The Do More Good® Movement and help power the ROI of Why. We’re proud to be supported by organizations and their leaders who believe business can be the greatest force for good in the world.

BECOME A HOST