Measuring the Invisible: the Case for Impact Indicators

In this session, Miren Oca invites you to take a fresh look at how we measure success by exploring what she calls “Impact Indicators”—the meaningful, often invisible signals that numbers alone can’t capture.

Drawing from her 30+ year journey building a purpose-driven company and eventually transitioning it to 100% employee ownership, Miren shares how the small, everyday choices we make—our “pebbles”—create ripples of impact through stewardship, community connection, and long-term sustainability.

She’ll talk about why traditional KPIs only tell part of the story, how impact-driven decisions make the hard parts of business feel lighter, and why our real legacy is shaped by what we contribute, not just what we earn.

If you’re curious about measuring what truly matters, this conversation will offer you a fresh lens to recognize the invisible impact your decisions set in motion.

Miren Oca

Miren Oca is the founder and CEO of Ocaquatics Swim School, the first swim school in the world to become a certified B Corporation. Since launching in 1994, Ocaquatics has been on a mission to teach families to love swimming and be safer in the water—and now, in its 31st year, it’s thriving more than ever. In 2024, the company took a bold step forward by transitioning to 100% employee ownership, reinforcing its commitment to people-first business practices.

Ocaquatics operates five indoor, warm-water swim schools in Miami, Florida, with a sixth location in the works. The team of 165 incredible people teaches around 6,500 swim lessons each week during peak season, creating a fun, positive, and welcoming environment. The company is guided by a dual mission: promoting water safety and helping families feel confident in the water while supporting team members in their personal and professional development. Recognized as a Top Workplace by the Sun Sentinel for eight years running, Ocaquatics is known for blending business with purpose and making a lasting impact in the community.

Beyond Ocaquatics, Miren is also the founder of Ripples of Impact, a nonprofit dedicated to equipping young people with essential resiliency skills and empowering them to create positive change in their communities. In addition, Ripples of Impact provides swimming scholarships to children in underserved communities.