Signature Positioning

We're living in a pivotal moment. The balance of power, wealth, and influence in our world is dramatically skewed and the consequences are playing out in real time through eroding rights, concentrated wealth, and decisions being made without diverse voices at the table.

Who holds influence shapes everything: policy, technology, culture, wealth distribution. And right now, that influence is dangerously concentrated in too few hands.

That's why it matters more than ever that capable, values-driven leaders rise into positions of real influence. But here's the problem: many of those who ARE showing up and doing the work often find themselves wondering, "Why am I not breaking through?"

Because visibility without positioning is just noise.

In this session, you'll discover why influence isn't built through hustle or going viral. It's built through clarity, strategic relationships, and showing up in alignment with what you truly stand for.

You'll learn:

• Why lasting influence requires more than expertise - it requires intentional positioning and the right alliances
• The Signature Positioning Framework: How to define what makes YOU the only obvious choice in your space
• Three immediate actions you can take to amplify your influence starting now

The world doesn't need more noise. It needs more leaders with conviction, clarity, and the courage to use their influence for good.

About Melissa

Melissa Henry, founder of Helluva Brand™, is trusted by purpose-driven women entrepreneurs ready to become known as leaders in their space. With 17+ years as a business owner, she brings a rare mix of strategy, creativity, and intuition to help her clients clarify their positioning, elevate their presence, and attract aligned opportunities.

Dubbed the "Brand Therapist" by her clients, Melissa's signature VIBES™ framework translates their big goals into powerful, authentic brands that command attention and open bigger doors. Her clients walk away with messaging that resonates, visuals that elevate, and a brand that finally reflects their biggest vision.

Melissa is deeply committed to expanding women's wealth, visibility, and influence in the world, convening powerful collaborations and creating pathways for purpose-driven women to build legacy together.

She lives in Washington, DC with her husband, daughter, and two quirky kitties.