From Bolt-On to Built-In: Embedding CSR for Profit and Purpose

Corporate Social Responsibility (CSR) is no longer a nice-to-have—it’s a business necessity.

In this 20-minute talk, purpose-driven business leaders and entrepreneurs will explore how to shift CSR from a side project to a core driver of growth. Drawing on real-world case studies, research, and lessons from companies that got it right (and wrong), this session reveals why embedding purpose builds trust, resilience, and profitability. You’ll walk away with practical insights, data to back them up, and a simple 3-step playbook for making CSR a built-in advantage in your own organization.