There’s a new reality in marketing today and that reality goes way beyond the internet and mobile technology. It’s a new marketing paradigm where an organization’s purpose is as important to consumers, investors and supporters as any other measure of comparison.
This means positioning your organization’s purpose as a core tenet of branding efforts is no longer just desirable – it’s an unparalleled strategic advantage.
Successful organizations today – whether for profit or nonprofit – know the “power of purpose” reality is here and here to stay. At DOMOREGOOD, we help clients to unearth and, sometimes, rediscover what purpose their brand really stands for. And we help them to express it in a more compelling way and to leverage it to drive greater returns + impact.